Lecture 26

Grimms’ Fairy Tales

  • “Mass-produced images fill our daily lives and condition our most intimate perceptions and desires.”
    • The Mouse that Roared, by Henry Giroux
  • Disney sells not just their movies, but also values, images, and identities.
  • Disney needs an aesthetic, because they can’t put their logo on everything.
    • For a while, that was cuteness and wholesomeness in their animation style.
  • Disney hires child psychologists to see what kinds of things children like, and in the future what they should make.
  • Disney and the kids’ parents (who grew up on Disney) reinforce gender norms.